Create Custom Columns in TikTok Ads to Track Gross Profit, POAS

You can add and track a lot of insightful server-side metrics in your TikTok Ads reporting on campaign, ad set, and ad level:

• Gross profit on ad spend (POAS)
• Gross Profit 
• ROAS

Go to Campaigns → Custom Columns → Add custom metric

Name the metric → Add Formula for the Metric → Create Metric

• Gross profit on ad spend (POAS): Registration value (website) ÷ Cost
• Gross Profit: Registration value (website)
• ROAS: Form submission value (website)

Once created, select the metrics you’ve added and confirm to include them in your Performance Dashboard.