Knowledge base

Getting started (6)

Integrate your e-commerce store and marketing channels and set up accurate server-side tracking & profit reporting

Get Started with Reaktion: E-commerce Users (6)

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Get Started with Reaktion: Agency Users (4)

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Connect your e-commerce platform (14)

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Connect your marketing data sources (7)

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Setting up costs (variable and fixed costs) (13)

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Multi-market & Multiple Webshops: Setup & Mapping (3)

Google Ads Server-side tracking (4)

Key Tasks for Accurate Google Ads Server-side tracking (1)

Google Ads Conversion Setup for Reaktion: Enhanced Conversions & API Tracking

Custom Column Setup for Google Ads Server-side tracking (2)

Campaign Optimization for Google Ads Server-side tracking (5)

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Google Ads Server-side Tracking FAQs (3)

Meta Ads Server-side tracking (3)

Key Tasks for Accurate Meta Ads Server-side tracking (2)

Custom Column Setup for Meta Ads Server-side tracking (3)

Campaign Optimization for Meta Ads Server-side tracking (1)

Optimize Facebook Ad Campaigns Using Reaktion Conversion Events

GA4 Server-side tracking (1)

How to set up GA4 server-side tracking and reporting (2)

Tracking Setup & Troubleshooting (5)

Tracking Methods (3)

Troubleshooting e-commerce platforms tracking issues (7)

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Troubleshooting marketing platforms tracking issues (2)

"My Tracking" settings (5)

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Micro Conversion Events tracking (2)

Dashboards & Reports (5)

Gain game-changing insights into your data with Reaktion's dashboards and customizable reports.

Create Custom Reports (4)

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Slack & Email Reports (3)

Track new customers and CAC on your paid marketing (1)

Track Customer Acquisition Cost (CAC) and New Customer Metrics from Google and Meta Ads

Returns tracking & Analytics (2)

Meta Leads Ads ROI Tracker (1)

How to Track Facebook Lead Ads ROI for Ecommerce Success

Shoptimizer: Custom Product Labels (1)

How to use Custom labels / Product labels (11)

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Customer Journey & Attribution (4)

Setup correct UTMs (on all paid traffic) (2)

Customer Journey (1)

Understanding Customer Journey Tracking in Reaktion Analytics

Attribution (2)

Customer data export (1)

How to Export Customer Segments for Paid Ads and Lookalike Audiences

FAQ (1)

Frequently Asked Questions (13)

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