Report on Reaktion tracking metrics in Google Ads (create custom columns)

You can add and track a lot of insightful metrics in your Google Ads reporting on campaign, ad set and ad level:

• Gross Profit 
• Gross profit on ad spend (POAS)
• New customer ROAS
• New customer POAS
• New customers
• Gross profit margin, 
• Gross profit after ad spend
• Refunds (due to returns)
• Refund rate %
• ROAS after refunds

See this full overview of all our custom conversion events explained.

Go to Campaigns → Columns

Click Custom column

To add Revenue including VAT as a custom column:

Add a Name for your column, then click

Scroll down to select Conversions → All conversion value

Use the search bar on the right to find ReaktionRevenue and select it

Use the plus sign (+) and then click Column again and select All conversion value

Select ReaktionReturnedRevenue (Conversion Booster) and click Save

Make sure your custom column is selected and click Apply 

Video guide:

Add ROAS as a custom column:

Follow the same steps as before and use the following formula:

Video guide:

Gross Profit: 

Video guide:

POAS:

Gross profit margin:

Select Data format → Percentage and create the following formula:

Video guide:

Gross profit after ad spend:

Video guide:

Number of new customers:

New customer revenue:

New customer ROAS:

Refunds Value:

Number of refunds:

ROAS after refunds:

Conversion rate: