Google Ads: How to optimize campaigns for Reaktion's serverside tracking (conversion value)

Created by Jonas Krøis Krøis Damsted, Modified on Fri, 27 Sep at 12:15 PM by Marcin at Reaktion



Note: Before you proceed, please check you have no remaining tasks here and  Reaktion has been integrated for at least 2 weeks (and ideally has tracked more than 100 conversions on Google).


Step #1


Go to your conversion events in Google Ads: https://ads.google.com/aw/conversions/





Step #1 
Start by finding the conversion action named "ReaktionRevenue" and click. 





Step #2 - Set "ReaktionRevenue" as Primary


Here you'll find the conversion action details. Set this as a "Primary action used for bidding optimization". 


Remember to click "Save" and then "Done" in the lower part of the screen.  




Step #3 - Set "ReaktionRevenue (Conversion Booster)" as Primary 

Here you'll find the conversion action details. Set this as a "Primary action used for bidding optimization". 


Remember to click "Save" and then "Done" in the lower part of the screen. 




Now your conversion action overview should look like this:




That's it! By setting these conversion actions as the primary events you are asking the Google Ads algorithm to optimize for revenue (order value) based on Reaktion server-side tracking! 

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