Google Ads: How to optimize campaigns for Reaktion's serverside tracking (conversion value)

Note: Before you proceed, please check you have no remaining tasks here and  Reaktion has been integrated for at least 2 weeks (and ideally has tracked more than 100 conversions on Google).

Step #1

Go to your conversion events in Google Ads: https://ads.google.com/aw/conversions/

Step #1 
Start by finding the conversion action named "ReaktionRevenue" and click. 

Step #2 - Set "ReaktionRevenue" as Primary

Here you'll find the conversion action details. Set this as a "Primary action used for bidding optimization". 

Remember to click "Save" and then "Done" in the lower part of the screen.  

Step #3 - Set "ReaktionRevenue (Conversion Booster)" as Primary 

Here you'll find the conversion action details. Set this as a "Primary action used for bidding optimization". 

Remember to click "Save" and then "Done" in the lower part of the screen. 

Now your conversion action overview should look like this:

That's it! By setting these conversion actions as the primary events you are asking the Google Ads algorithm to optimize for revenue (order value) based on Reaktion server-side tracking!