Supported UTMs for Paid Meta traffic

Created by Mikkel Rosener, Modified on Mon, 15 Jan 2024 at 02:31 PM by Mikkel Rosener

If you use one of below UTMs - then they will be identified as paid Meta traffic by Reaktion. It will be used in in our Customer Journey analytics and in our attribution reporting:

'fb',

'fbig',

'facebook',

'ig',

'facebook_ads+ig',

'facebook_ads+fb',

'facebook_ads fb',

'facebook_ads',

'ad fb fb',

'facebook.com',

'facebook_mobile_feed',

'instagram_feed',

'instagram_explore',

'facebook+pd',

'facebook pd',

'facebook_desktop_feed',

'instagram_stories',

'fb_ads',

'fbig_ab',

'fb_ig',

'ctc+fb',

'instagram',

'ad+fb+fb',

'facebook+instagram',

'facebook ads',

'fb-paid',

'facebook+ads',

'fbpaid',