We use tracked UTM sources, Medium, click-ids etc. as well as import the customer journey from other 3rd party sources such as ex. Shopify to classify the 30 day customer journey leading up to a purchase.
To get full customer journey its important that you ensure correct UTM sources on all your paid traffic.
See this guide to setup correct UTMs:
Link: Setup correct UTMs for attribution and tracking
Customer Journey on order level (See our "Live Orders" report):
You can see the ex. order level customer journey on the "Live Orders" report:
Link: https://advertiser.reaktion.com/reports/ecommerce/orders
Customer Journey Analytics:
You can also see the aggregated customer journey, channel overlap etc. to understand how each marketing channel is playing together with other marketing channels
You can access our Customer Journey dashboard here:
Link: https://advertiser.reaktion.com/customer-journey
See how much each channels are overlapping each others on the same orders:
Understand the customer journey that happens when ex. Google Ads is the first click on the buyer journey. You can filter for any channel to understand the journey that originates after:
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