You can add and track a lot of insightful server-side metrics in your TikTok Ads reporting on campaign, ad set, and ad level:
- Gross profit on ad spend (POAS)
- Gross Profit
- ROAS
- Revenue
- Orders
Go to Campaigns → Custom Columns → Add custom metric
Name the metric → Add Formula for the Metric → Create Metric
- Gross profit on ad spend (POAS): Registration value (website) ÷ Cost
- Gross Profit: Registration value (website)
- Revenue: Form submission value (website)
- ROAS: Form submission value (website) ÷ Cost
- Orders: Form submission (website)
Once created, select the metrics you’ve added and confirm to include them in your Performance Dashboard.
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