Get started with Profit Bidding (Google Ads // Google Shopping)

See this video guide on how to start using Gross Profit to optimize your Gooogle Ads campaigns for:

Afterwards, enter budget and bidding details. 

Its still called "ROAS target" in Google Ads, but disregard this naming, since you selected to optimize against a custom goal based on "gross profit" and not revenue. So you are in fact setting a "POAS target". 

POAS = profit on ad spend. Example: A POAS of 110% means that 1$ spent on ads resulted in a profit return of 1.1$

Best practise tips on how to get success with profit bidding:

Advise 1: Dont be greedy when setting the POAS target. We recommend to set a POAS target of 120% - 130% 

Advise 2: Respect the "learning phase". Usually it has a 1-2 weeks of learning phase when changing bidding strategies. So expect less good results / even loss in this period since the algorithm needs to learn and apply this learning. You can choose to spend a little less money in this learning phase.

Advise 3: Do not make to big changes in the learning phase. Everytime you make changes, the learning phase can restart. Maximum adjust target POAS etc. 10% - 15% up or down every 4-6 days.