Boost Google Ads ROI by Optimizing for Revenue & Profit After Returns

Reaktion helps you track and report on refunds directly in Google Ads. Additionally, you can also adjust for returns across the entire conversion window, providing a clearer picture of what truly drives profit and revenue. This can be achieved by using two new conversion events - ReaktionAfterRefundsRevenue and ReaktionAfterRefundsProfit. You can use these two events for campaign optimization. 

Why it matters:

- See the actual revenue/profit generated after returns, so you know which ads truly perform.

- Help the algorithm and stop spending on ads that look good on paper but drive high return rates.

Please follow the steps below to set these conversion events as your primary events.

Note: Before proceeding, please verify that you have no outstanding tasks and that Reaktion has been integrated for at least 2 weeks (ideally with more than 100 tracked conversions on Google).

Step 1: Go to your conversion events in Google Ads: https://ads.google.com/aw/conversions/

In this overview, you'll find the conversion actions/events ReaktionAfterRefundsRevenue and ReaktionAfterRefundsProfit.

Depending on whether you would like to optimise for revenue/profit, click on the desired event. For example, ReaktionAfterRefundsRevenue.

Step 2: Here you'll find the conversion action details. Set this as "Primary action used for bidding optimization".

Remember to click "Save" and then "Done" in the lower part of the screen. 

Step 3: If you currently have other conversion events set as primary, please change them to secondary.

That's it! By setting these conversion actions as primary events, you are asking the Google Ads algorithm to optimize for revenue/profit after returns!