Facebook / Meta: Send our tracking into "Purchase" or other "Standard events"

To use Meta's "Catalogue Ads" and "Advantage +" you can at the moment only use Meta's standard "Purchase" conversion event to optimise the campaigns. 

This means our Custom conversion events can't be used here (Although we hope Meta soon will support custom conversion events too).

To start using our tracking to optimise your "Catalogue Ads" and "Advantage +" campaigns, you just need to follow this guide. Then we will start to send our tracked "Revenue" into Meta's standard "Purchase" event: 

Before you do this, make sure that you have one of the following in place:

1. Either you are sending "Order ID" with the existing data that is already sent into the "Purchase" event. This makes deduplication possible when we also start to send data to the "Purchase" event (we always send the "Order ID" for deduplication purposes).

2. Or you stop sending existing traffic to the "Purchase" event before sending our data into the "Purchase" event.

Reason: In case you are already sending data into the "Purchase" event, when you also send Reaktion data into the purchase event, there is a high risk of order duplicates, unless we always send "OrderID" that facebook can use for deduplication. To avoid this issue, please make sure that all data sent to the "Purchase" event always contain the "Order ID". 

To start sending Reaktion server-side tracking data to the standard Meta Purchase event, please go to tracking settings: https://advertiser.reaktion.com/tracking/my-tracking

On the Meta server-side destination, click on 'Edit Tracking Setup':

And select the standard events to sent our data to:

• Revenue data
• Gross Profit data

Please make sure you're not sending both Revenue and Profit to the Purchase event, as this will also result in duplicated conversions.

We are now automatically sending your desired Reaktion tracking into your Standard Meta conversion events!

You're ready to start optimising your "Catalogue Ads" and "Advantage +" campaigns!