Consent Mode Setting in Reaktion

In Reaktion, you can manage consent settings under the "My Tracking" page. 

Link: https://advertiser.reaktion.com/tracking/my-tracking

Click on "Manage" next to "Consent Mode Setting". Here, you can enable consent mode settings.

With enabled consent mode settings, Reaktion is reading the consent mode set by your Consent Management Platform.

Here is a short video explaining the consent mode settings and the importance of having a Consent Management Platform:

IMPORTANT:

Before enabling Consent Mode settings, make sure that your Consent Management Platform is correctly using one of the below supported methods for managing consent:  

Method 1:

Shopify, cookieinformation.com, or complianz CMPs

We have direct integrations with Shopify, cookieinformation.com and complianz CMPs. Here we read the consent status directly from the CMP. So its working out-of-the-box. Its safe to enable. 

Method 2:

If you are not using Shopify, cookieinformation.com, or complianz CMPs: 

Then we read the consent status set in the GA4 data layer. This consent status should be pushed via your own Consent Management Platform.  It's very important to note that the consent status must be pushed to the GA4 data layer using the officially documented approach.

Otherwise, the Reaktion tracking will act as if the user consent is always rejected. Causing our tracking to perform poorly, assuming all users to have lack of consent. So please verify that consent is set correct in the GA4 data layer before enabling consent mode settings.