Attribution (Get started guide)

Correct UTM implementation is a requirement for Attribution (Read this guide to UTM settings)

A common challenge for marketeers today is attribution. Let me explain why: If a user views a Facebook Ads ad and 5 days later clicks a Google Ads Ad and makes an order of $100 -> Then both Facebook Ads and Google Ads will claim 100% of the sale and hence 100% of the $100 revenue generated. That means the sum of reported Google Ads revenue and Facebook Ads revenue now is $200 (and not just $100 as the initial sale). 

Thats simply not true! The solution: Attribution!

With Attribution you define what click or clicks in the user journey that should get credit for the sale. Ex. a sale of $100 could be ex. evenly distributed between First and Last click. Or you can define your own custom attribution.  

Your Attribution Settings page can be found here - https://advertiser.reaktion.com/tracking/my-tracking

Conversion Window:

We pull your "Conversion window settings" from both Google Ads and Facebook Ads. For other channels you can define your "conversion window" (if different from our standard set window). Only clicks within the attribution window are credited according to your attribution settings. 

Attributed Revenue and attributed Gross Profit data sent to Google Ads and Facebook Ads

We now send attributed revenue and attributed Gross Profit data to Google Ads and Facebook Ads. Note: we still also send un-attributed revenue and gross profit so you can choose what option you prefer.

"Attributed Revenue" has event name: 

"Attributed Gross Profit" has event name: 

Now you can choose to optimize your campaigns against "attributed POAS" or keep optimizing against the "POAS" metric you already