Reaktion provides crucial insights on:
- Customer Acquisition Cost (CAC)
- New customer ratio
- Average Lifetime Value of new customers
To access those metrics, navigate to:
https://advertiser.reaktion.com/dashboard/google
https://advertiser.reaktion.com/dashboard/facebook
...and then click New Customers.
NOTE: Due to GDPR consent and tracking prevention mechanisms, Google Ads and Meta Ads systems have to partially simulate attribution results to make up for lost data. When there are only a few orders per day, those small fluctuations can severely impact ratios like "New customer ratio", but they disappear when longer time-frames are analysed.
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