Google Ads Conversion Setup for Reaktion: Enhanced Conversions & API Tracking

Modified on Wed, 4 Jun at 3:08 PM

To ensure optimal tracking performance, each Google Ads account connected in Reatkion must use correct conversion settings:

Customer data terms: Accepted
Enhanced conversions for leads Turned on and Managed through Google Tag
Enhanced conversions Turned on and Managed through Google Ads API

Log into your Google Ads Account by clicking HERE

Go to Goals → Conversions → Settings → Customer data terms

Click the checkbox next to I have read and accept the terms on behalf of my company and click Save

Then click on Enhanced conversions for leads, tick the checkbox to Turn on and select Google Tag, then save.

Then click the Enhanced Conversions section, Turn on and select Google Ads API

If you don't see Enhanced conversions in the global account settings above, then you will be able to find it in the settings of each individual conversion event .

You can navigate to https://ads.google.com/aw/conversions and click on one of our custom conversion events, for example "ReaktionRevenue" or "ReaktionProfit". Scroll down and you will be able to see the enhanced conversions setting and it should also be Turned on and Managed through API.

Please note that not all Reaktion conversion event have that setting available, but it's necessary to set it up correctly for all that do.

This completes the Reaktion tracking setup in Google Ads.

Note: Delay time for conversions to appear in Google Ads

When using Reaktion’s server-side tracking to send conversions to Google Ads, it typically takes a few hours for the conversion data to appear in your Google Ads account. However, sometimes, the Google Conversion APIs might attribute conversions with up to a 24h delay after receiving data from us. In most cases, you can expect to see conversions within 3 - 24 hours.

There are two places to check when did we LAST send Server-side Conversion Data from our end:

My Tracking settings - Direct link HERE
Google Ads Tracking Monitor - Direct link HERE