Google Ads Conversion Setup for Reaktion: Enhanced Conversions & API Tracking

To ensure optimal tracking performance, each Google Ads account connected in Reaktion must use the correct conversion settings:

• Customer data terms: Accepted
• Enhanced conversions for leads: Turned on and managed through Google Tag
• Enhanced conversions: Turned on and managed through Google Ads API

Here is a short video on how to set up the Conversion Settings in Google Ads:

Please follow these steps to configure the correct settings:

1) Log in to your Google Ads Account by clicking HERE

2) Go to Goals → Conversions → Settings → Customer data terms

3) Click the checkbox next to  I have read and accept the terms on behalf of my company and click Save

4) Then click on Enhanced conversions for leads, tick the checkbox to Turn on, and select Google Tag, then save. 

5) Then click the Enhanced Conversions section, turn on, and select "Google Ads API".

Note: If you don't see Enhanced Conversions in the global account settings above, then you will be able to find them in the settings of each conversion event. 

You can navigate to https://ads.google.com/aw/conversions and click on one of our custom conversion events, for example, "ReaktionRevenue" or "ReaktionProfit". Scroll down, and you will be able to see the enhanced conversions setting, and it should also be turned on and managed through API.

Please note that not all Reaktion conversion events have that setting available, but it's necessary to set it up correctly for all that do. 

This completes the Reaktion tracking setup in Google Ads.

Delay time for conversions to appear in Google Ads

• My Tracking settings: Direct Link
  
  
  
• Google Ads Tracking Monitor: Direct Link