Understanding Data Gaps When Reaktion Isn’t Fully Installed

This message appears when you select a date range that includes a period before Reaktion was fully integrated with your ecommerce store and marketing platforms.

For example, if your Reaktion account was created on 01.04.2026, but you select the date range 29.04.2025 – 29.04.2026, part of the selected period falls before Reaktion was fully integrated.

Which metrics are affected?

The warning mainly affects metrics that depend on Reaktion's tracking integrations, such as Google Ads and Meta Ads.

Examples include:

• New customers attributed to a specific marketing channel
• Orders attributed to a specific marketing channel
• ROAS/POAS
• Gross profit attributed to a specific marketing channel

In other words, metrics that rely on server-side tracking and offline conversion tracking may be incomplete or inaccurate for periods before these integrations were fully set up.

What should I do?

To ensure you're viewing the most accurate data, select a date range that starts after Reaktion was fully integrated with your ecommerce store and marketing platforms.

For example, if Reaktion was fully installed and integrated on 14.04.2026 days ago, select a date range that starts from the installation date or later:

Please note: Reaktion cannot retroactively track or attribute data for periods when the required tracking integrations were not yet active. Unfortunately, we can't work magic on historical tracking data that wasn't captured before the integrations were set up.