Select "tracking method" to report on in Reaktion

Streamline your reporting and choose what "tracking method" you want to use to report on in Reaktion per Ad account. 

1. Understand the different tracking methods:

Method 1: Pixel / Platform tracking method. 

This is your current conversion event setup. Meaning you standard client-side tracking or potentially another serverside tracking option you already have set up. You can freely select any of your existing conversion events in your Ad account. Just remember to select the right "purchase" pixel event that we should report conversions and conversion value etc. on in Reaktion (read this guide) 

Method 2: Reaktion serverside tracking (we send browser data points too)

Our standard server and browser-side tracking. 

Method 3: Reaktion Offline tracking (simply another "engine" to send data to)

Read more about our Offline tracking here 

2. Do a "Sanity check": Compare tracking method results

Go to "Tracking" in the left-side menu navigation. Choose either "Google Ads Tracking" or "Facebook Ads Tracking".

We compare performance on the different tracking methods so you easily can compare them and do a sanity check.

3. Choose the tracking method you want to report on in Reaktion

(Only for Facebook Ads and Google Ads)

On the Ad Account level you need to select the desired tracking method to report on. Click on the dropdown and select your method. Then all reporting in Reaktion Dashboards etc. will be based on performance for this tracking method. 

You can always change your desired tracking method to report on in Reaktion. All numbers in Reaktion will automatically update to reflect your choice.