Send our tracking data into "Purchase" or other "Standard events"

Why send our tracking data into standard events?

You might already have existing tracking events with a lot of historical data. You can keep using these events and simply start sending our tracking data into them.

However, it's important to note that you should not send tracking data from multiple sources into the same event at the same time—this can cause over-tracking. So please make sure no other tracking data is being sent to the selected events before sending Reaktion tracking data into them.

How to start sending tracking data into Standard Events:

To start sending Reaktion server-side tracking data to the selected standard event, please go to tracking settings: https://advertiser.reaktion.com/tracking/my-tracking

On the marketing channel server-side destination, click on 'Edit Tracking Setup':

And select the standard events to sent our data to:

• Revenue data
• Gross Profit data

Please make sure you're not sending both Revenue and Profit to the same event, as this will also result in duplicated conversions.

Click "Save". 

We are now automatically sending your desired Reaktion server-side tracking into your selected Standard conversion events!