Google Ads: How to optimize for Reaktion's Serverside Events (Profit or Revenue)

Modified on Thu, 13 Mar at 7:50 AM


Reaktion offers two ways to optimize your Google Ads campaigns:



Option 1 is focused on maximizing revenue (order value)


Click here to see the guide for maximizing revenue





Option 2 is focused on maximizing profit (requires that all costs, such as product costs, shipping, etc. are set up correctly in Reaktion)


Click here to see the guide for maximizing profit






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