Google Ads: What is Reaktion Serverside Tracking?

Created by Jonas Krøis Krøis Damsted, Modified on Fri, 6 Oct, 2023 at 2:47 PM by Jonas Krøis Krøis Damsted

Link: https://ads.google.com/aw/conversions

"ReaktionRevenue" is our version of Purchase / transaction / salg or what you named your conversion that represents a sale.


"ReaktionRevenue (Conversion Booster)" is our conversion booster which improves tracking for those orders not being tracked client-side (by the tracking script in the browser). 


"ReaktionProfit" represents the profit of the tracked orders. 


"ReaktionProfit (Conversion Booster)" is our conversion booster which improves tracking for those orders not being tracked client-side (by the tracking script in the browser). 


IMPORTANT
The amount of orders and the value of the revenue shown in the Google Ads Tracking subpage is the sum of the events:

ReaktionRevenue + ReaktionRevenue (Conversion Booster) = The data shown in "Orders (Serverside)" in Reaktion. 


 

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