Reaktion’s conversion events use a 30-day conversion window by default. Other conversion events in your Google Ads account may use a different window.
The conversion window determines how long after an ad interaction a conversion can be recorded. For example, if a conversion happens 45 days after an ad click, it can be counted with a 90-day conversion window, but not with a 30-day window.
Checking this setting helps us compare conversion data fairly when investigating differences between Reaktion and other conversion events.
How to check your conversion window
1) Log in to your Google Ads account.
2) Click on https://ads.google.com/aw/conversions or click on Goals > Conversions > Summary in the left-hand panel.
3) Find and click the conversion action you want to check.
4) Open Settings or click Edit settings.
5) Find the Click-through conversion window.
6) Check how many days are selected - for example, 30 days, 60 days, or 90 days.
Please send us the conversion window shown for the relevant conversion event, or a screenshot of the setting if that's easier.
Important: Please check the specific conversion event you're comparing with Reaktion. Different conversion events in the same Google Ads account can have different conversion-window settings.
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