Report on Reaktion tracking metrics in Meta Ads (create custom columns)

Easily report on and once ready, optimize on Reaktion tracking directly in Meta Ads. 

You can add and track a lot of insightful metrics in your Meta Ads campaign / ad set / ads reporting - everything from:

• Gross Profit 
• Gross profit on ad spend (POAS), 
• New customer ROAS, 
• New customers, 
• Gross profit margin, 
• Gross profit after ad spend, 
• Refunds (due to returns), 
• Refund rate %
• ROAS after refunds.

See this full overview of all our custom conversion events explained. All these event can be added in your reporting overview:

Add your desired metrics as "Custom Columns" in Meta Ads

Start by login to your Meta Ads Account. 

1. Go to Campaigns in the left side menu

2. On the Campaigns page click on "Columns"

3. Click on "Customise columns"

4. Click "Create cys

1. Add "Revenue incl VAT" as a custom column:

Name the "Custom column" ex. "Revenue (Reaktion)"

Formula: "ReaktionRevenue Conversion Value"

2. Add "ROAS (Reaktion)" as a custom column:

Name the "Custom column" ex. "ROAS (Reaktion)"

Choose "All conversion value" and "Conversion Action"

Formula: "ReaktionRevenue" / "Amount spent"

3. Add "Gross Profit" as a custom column:

Name the "Custom column" ex. "Gross Profit"

Choose "All conversion value" and "Conversion Action"

Formula: "ReaktionProfit" 

4. Add "Gross Profit Margin" as a custom column:

Name the "Custom column" ex. "Gross Profit Margin"

Choose "All conversion value" and "Conversion Action"

Formula: ("ReaktionProfit" /  ReaktionRevenue) *100%

5. Add "Gross Profit after Ad spend" as a custom column:

Name the "Custom column" ex. "Gross Profit after ad spend"

Choose "All conversion value" and "Conversion Action"

Formula: "ReaktionProfit" - "Amount spent"

6. Add "POAS" as a custom column:

Name the "Custom column" ex. "POAS"

Choose "All conversion value" and "Conversion Action"

Formula: "ReaktionProfit" / "Amount spent"

6. Add "New Customer ROAS" as a custom column:

Name the "Custom column" ex. "New Customer ROAS"

Choose "All conversion value" and "Conversion Action"

Formula: "ReaktionNewCustomerRevenue" / "Amount spent"

7. Add "Refunds" as a custom column:

Name the "Custom column" ex. "Refunds"

Choose "All conversion value" and "Conversion Action"

Formula: "ReaktionReturnedRevenue"

8. Add "ROAS after Refunds" as a custom column:

Name the "Custom column" ex. "ROAS after Refunds"

Choose "All conversion value" and "Conversion Action"

Formula: ("ReaktionRevenue" -"ReaktionReturnedRevenue") / "Amount spent"