Report on Reaktion tracking metrics in Meta Ads (create custom columns)

You can add a lot of insightful Reaktion custom metrics in your Meta Ads campaign performance overview and track them on campaign, ad set and ad level:

See this full overview of all our custom conversion events explained. 

All these events can be added in your reporting overview:

• Revenue
• Gross Profit 
• Gross profit on ad spend (POAS)
• Number of new customers 
• New customer revenue
• New customer ROAS
• Gross profit margin
• Gross profit after ad spend
• Refunds value 
• Refund rate %
• ROAS after refunds
• and more!

Add your desired metrics as "Custom Columns" in Meta Ads

Log into to your Meta Ads Account. 

1. Go to Campaigns in the left side menu

2. On the Campaigns page click on "Columns"

3. Click on "Customise columns"

Add Revenue including VAT as a custom column

Use the search bar to find ReaktionRevenue (conversion)

You can add it as a Total to display the number of conversions (orders) and also as Value to display the combined value of conversions.

You can also select Cost to display Cost per conversion

Click Apply to add the metrics as custom columns.

Add Gross Profit as a custom column

You can add Gross Profit the same was as Revenue. Simply search for ReaktionProfit (conversion) and select Value:

Add New customers and New customer revenue as custom columns

Simply search for ReaktionNewCustomerRevenue (conversion) and add it as a:

• Total - to display the number of new customers generated by an ad or campaign
• Value - to display the combined revenue of new customers

Add Refunds as a custom column

Search for ReaktionReturnedRevenue and add it as a:

• Total - to display the number of refunds
• Value - to display the total value of refunds

Other metrics require that you Create a custom metric:

ROAS 

Start typing ReaktionRevenue and select ReaktionRevenue (conversion) conversion value

Use the division symbol (÷) and then search for another metric: Amount spent

Then create your own name for the metric and select who will be able to access this metric (ideally Everyone with access to this Business)

Then just click Create Metric

POAS

You can create POAS exactly the same way, just use ReaktionProfit (conversion) conversion value  (÷)  Amount spent in your formula:

Profit after ad spend

Use the formula ReaktionProfit (conversion) conversion value (-) Amount spent

Refund rate

Use the formula ReaktionReturnedRevenue (conversion) conversion value (÷)  ReaktionRevenue(conversion) conversion value

Gross profit margin

Use the formula ReaktionProfit (conversion) conversion value (÷)  ReaktionRevenue(conversion) conversion value

ROAS after refunds 

Use the formula ( ReaktionRevenue (conversion) conversion value (-) ReaktionReturnedRevenue(conversion) conversion value ) (÷) Amount spent

You can create as many custom metrics as you need, then simply select them and click apply to add them as custom columns: