Fix Missing Values in Meta Ads Custom Columns for Reaktion Events

When building our custom columns in Meta Ads for our tracking based on the guide below, you can, in rare cases, experience more than one ex. "ReaktionRevenue (conversion)" event. 

If there is more than one "ReaktionRevenue (conversion)" event in your Meta Ads, then only one event will have value, and the others will be 0. This means that selecting the wrong conversion event will cause 0 values in Meta Ads custom column reporting

If this is the case, then this guide is for you:

Link to our guide on building custom Meta Ads columns: Report on Reaktion tracking metrics in Meta Ads (create custom columns)

How to start reporting values. Two solutions, depending on your case:

1. If you have one or more "ReaktionRevenue (conversion)" events and one event just named "ReaktionRevenue" (without "(conversion) at the end of the name, then choose this one.)

Illustrated by the screenshot below:

2. If you have multiple "ReaktionRevenue (conversion)" events and no event just named "ReaktionRevenue" (without "(conversion) at the end of the name), then select all "ReaktionRevenue (conversion)" events, add them as columns, and then remove the columns that contain no data.