How to Segment Customers and Create Audiences for Meta Ads, Google Ads or Snapchat Ads

Reaktion enables precise customer segmentation of any store based on:

• Profitability
• Revenue
• Days since last purchase. 

You're able to define a segment of customers using the above criteria and then automatically synchronise customer data with one of your Meta Ads audiences, including Lookalike audiences or targeted remarketing audiences.

You can also export encrypted customer data into a CSV file that will be specifically formatted to be used as an audience in Google Ads or Snapchat Ads.

To access this feature, navigate to LTV & Customers → Customer export or click the link below:

https://advertiser.reaktion.com/customers/segmentation

From this page you can select the criteria used for segmentation. We recommend Most profitable customers.

Next, you can select:

• a specific shop or market from which we should pull customer data (recommended)
• days since last purchase - any number from 0 to 150, or slide all the way to the right to select All
• an exact percentage of customers that should be included in the audience. 

In the example above, we selected days since last purchase "All", which means that this metric will not limit the audience size - customers will be included regardless of when they made their last order.

We also selected 45%, which means that only the top 45% of customers that generated the most gross profit for the store will be included. 

As you adjust the parameters of the segment, you will see:

• an estimated lookalike audience size
• average number of orders made by the customers included in the audience
• average accumulated revenue from all orders made by the customers
• and their average accumulated gross profit 

Next, you can either:

• export a CSV file with the encrypted customer data, ready to be imported into Meta Ads, Google Ads or Snapchat Ads to create an audience
• or Sync the customer data with one of your existing audiences in Meta Ads

If you choose to Sync audience with Meta Ads, you will be asked to select an ad account and one of the existing audiences. It's best to create a new custom audience in Meta Ads beforehand. 

Click Save and allow up to 24 hours for full audience synchronisation. 

The synced Meta Ads audiences are dynamic. This means that we perform daily checks which customers meet the audience criteria and automatically add new customers to the audience, or remove customers, based on the latest data.