How to setup Custom labels / Product labels in Reaktion

Created by Mikkel Rosener, Modified on Mon, 11 Mar 2024 at 02:52 PM by Mikkel Rosener

Take your Google Shopping to the next level by allocating your budget to the right products at the right time using close to real time product level performance data.


You can dynamically create and assign dynamic custom labels to your products advertised on ex. Google Shopping or Meta ads. 


1. Click on "Product Feed" in Reaktion sidebar navigation. 


2. Now click on "Create New Product Feed" 


3. Create "Custom Product labels" from scratch or use one of our templates. (Google Ads only support 5 custom product template slots per product.)


This is an example of criterias for our "Hero product label" template (You can freely modify to suit you use case):




4. Once all you product labels has been created click "Generate Product Label Feed".


5. We will now start to calculate and assign labels to all your products that are matching your criterias. This can take from 5 min up to 2 hours. Depending on the amount of products you have etc. 


We will email you once your XML feed is ready to review and to upload into Google Merchant Center or Meta Ads. 


6.  Now your Supplemental custom label feed is ready for review and to use. 


You can review all products that has been assigned your different custom labels based on your criteria. 


Once you confirm it looks correct then your supplemental feed is ready to be uploaded into ex. Google Merchant Center. 


Copy the XML feed URL and login to your Google Merchant Center:




7. Read this guide on how to upload your supplemental custom label feed into Google Merchant Center

LINK: Google Ads Merchant Center: How to upload supplemental product label feed

 



Read more about our custom labels here: 

LINK: https://reaktion.com/custom-product-labels-for-google-shopping-ads/

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