Use Reaktion tracking in GA4 reports

Before you beigin, please make sure have successfully connected GA4 as a a data source in your Reaktion account and set up GA4 server side tracking.

Go to Google Analytics.

Select your property and navigate to Admin → Data Display → Events and check if your property is successfully receiving Reaktion custom events.

Toggle on the Mark as key event switch next to the events you want to use in your reporting. 

From [GA4] About key events: https://support.google.com/analytics/answer/9267568

Report on key events

You can use Google Analytics reports and explorations to count the number of times users trigger key events and attribute credit to different touchpoints along a user's path to triggering key events.

View key event counts

Many Google Analytics reports, such as the Landing pages and User acquisition reports, include a Key events column. The Key events column displays the number of times users triggered key events on your website or app, separated out by the dimension values on the left.

To narrow down the counts by a specific key event, you can select the All events menu and choose a specific key event so you can view the number of times users triggered the key event.

To further investigate key event counts separated out by any compatible dimensions, you can build your own explorations using key event metrics like Key events and Session key event rate.

User acquisition

Next, you can go into the User acquisition report and select "generate_lead" from the drop down under the Key events column. When you select the the key event from the menu, you will be able to see traffic source dimensions associated with a user's first session that generated the most key events.

Attribution

Finally, you can go into the Attribution paths report in Advertising. The report helps you understand your customers’ paths to key event and how different attribution models distribute credit on those paths.