Our Product Identity Matching Explained:
Our product identity matching works at the Barcode ID (GTIN/UPC/EAN) level by default.
- Each product variant must have its own unique barcode.
- If two different products share the same barcode, they will be treated as the same item in our system.
- Wrongly shared barcodes will distort product-level reporting.
How to correct a wrong barcode:
If a barcode is wrong, you can correct it in your e-commerce platform; the change will be automatically updated in Reaktion during the next product synchronization.
We also support matching products based on SKU (Account-wide setting)
Check how products are matched:
To check how the product variants are currently matched at a product level, navigate to:
Product Analytics → Product Sales. Click on the 'question mark' symbol next to the products:

Now, you can see how the matching is done for the product variants:

Selecting Matching Method:
To select your preferred product matching method, navigate to:
Setup → Product Settings → Matching Settings

Then select your preferred Product Matching Method:
Product matching requirements
To ensure products are matched correctly:
- Make sure all product variants have valid Barcodes or SKUs.
- If you want Reaktion to match products based on SKU, please let us know.
- Avoid assigning the same Barcode or SKU to unrelated products, as this can result in incorrect product matching.
Please note that it may take up to 4-6 hours to resync and re-match the products when changing the product matching method.
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