How to find your existing "primary" XML feed in Google Merchant Center

Modified on Wed, 30 Jul at 4:21 PM

How to find and copy your XML Feed URL by Platform


Google Merchant Center (when feed URL is visible)

  • Navigate to Products → Feeds

  • Click a Scheduled Fetch feed

  • Locate the “File URL” under settings and copy it


DataFeedWatch / ProductsUp / Channable / Feedonomics etc.

  • Log into your feed management platform

  • Go to your Google Shopping export channel

  • Copy the unique XML feed URL displayed (e.g. ends with .xml)


WooCommerce (using WooCommerce Google Product Feed plugin)

  • Go to WooCommerce → Settings → Product Feeds in your WordPress admin

  • Locate the feed URL listed under Active Feeds (e.g., ?woocommerce_gpf=google)


Shopify (built‑in Google Shopping feed)

  • In Shopify admin → Google Shopping settings

  • Scroll to the “Data Feed” section

  • Find and copy the shop-specific XML feed URL (often yourstore.myshopify.com/products.xml)

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