How to find your existing "primary" XML feed in Google Merchant Center

How to find and copy your XML Feed URL by Platform

Google Merchant Center (when the feed URL is visible)

1. Log in to Google Merchant Center (https://merchants.google.com)

2. Go to the “Products” section

- In the left-hand menu, click Products → Feeds.

3. Find the “Primary feeds” tab

- At the top, you’ll see two tabs: Primary feeds and Supplemental feeds.

- Make sure you’re on Primary feeds.

4. Identify your existing feed

- You’ll see a list of your feeds.

- The feed name will be shown along with:

• File name / Fetch URL (for XML, it’s usually a URL ending in .xml)
• Input method (e.g., Scheduled fetch, Upload, Google Sheets, Content API)
• Country of sale and Language

If you have more than one, check the “Input method” and “File URL” to confirm which one is the XML feed you’re using.

5. View or edit feed settings

- Click the feed name to open details.

- In the Settings or Fetch details section, you’ll see the XML feed URL.

DataFeedWatch / ProductsUp / Channable / Feedonomics etc.

• Log into your feed management platform

• Go to your Google Shopping export channel

• Copy the unique XML feed URL displayed (e.g. ends with .xml)

WooCommerce (using WooCommerce Google Product Feed plugin)

• Go to WooCommerce → Settings → Product Feeds in your WordPress admin

• Locate the feed URL listed under Active Feeds (e.g., ?woocommerce_gpf=google)

Shopify (built‑in Google Shopping feed)

1. Log in to Shopify Admin

https://www.shopify.com/login

2. Go to the “Google & YouTube” app

- In the left menu, click Settings → Apps and sales channels.

- Find Google & YouTube (Shopify’s built-in Google Shopping integration).

- Click Open sales channel.

3. Check your feed settings

- In the Google & YouTube app, click on Settings or Product feed.

- This is where Shopify generates your product feed for Google Merchant Center.

4. Locate the XML feed link

Shopify’s built-in feed URL typically looks like: https://[yourstore].myshopify.com/feeds/products.xml

5. Copy the feed URL

This is the URL you can use in Google Merchant Center → Primary Feed → Scheduled Fetch.