How to Insert Your Meta Conversion API Key into Reaktion for Accurate Tracking

You need to generate an “API access token” per Meta Ads Business (no tech skills required)

Go to My Tracking page in Reaktion: https://advertiser.reaktion.com/tracking/my-tracking

My Tracking → Meta CAPI

1. Click “Go to Facebook Ads” next to the Facebook Business account that contains the pixel(s) connected to Reaktion

2. If you are not redirected automatically, please navigate to Events Manager, go to Data Sources and select the active pixel.

3. Go to data set Settings and scroll down to Conversions API section and Set up direct integration. Leave the default setting Set up with Dataset Quality API selected.

4. Click the blue hyperlink Generate Access Token:

Note: the link might be inactive if you don't have full admin permissions to the pixel. 

Permissions can be adjusted here: Business Settings → Data sources → Datasets → Select pixel →  People tab

5. Copy the API token: 

6. Paste the token in the field in Reaktion next to the correct Business Account and click save.

If you have multiple pixels that belong to the same Business account, only one API key is required.