Apple’s upcoming iOS 26 update is the latest hot topic in the marketing world. With the expanded Safari privacy features, tracking parameters like Google’s gclid and Facebook’s fbclid will be stripped from links.
Reaktion’s server-side tracking doesn’t rely solely on click IDs - it’s powered by other rich tracking data, first-party data, and direct server integrations with Google Ads API, Meta CAPI, TikTok Events API, and more. This ensures a good, reliable tracking foundation of your marketing performance, also after the iOS26 release.
Q: What do I need to do if I’m using Reaktion?
A: Nothing at all. ✅ Reaktion is fully prepared.
Our team will continue to monitor developments closely and make any necessary adjustments to marketing conversion APIs to ensure uninterrupted and accurate tracking.
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