Apple’s upcoming iOS 26 update has become a major topic in the marketing world. With expanded privacy features in Safari, tracking parameters such as Google’s gclid and Meta’s fbclid may be stripped from links.
How does this affect Reaktion?
Reaktion’s server-side tracking does not rely solely on click IDs. Our tracking is powered by a combination of rich tracking signals, first-party data, and direct server-side integrations with platforms such as:
- Google Ads API
- Meta Conversions API (CAPI)
- TikTok Events API
- And more
This provides a strong and reliable foundation for tracking your marketing performance, even as browser privacy restrictions continue to evolve.
What do I need to do if I’m using Reaktion?
Nothing at all. ✅ Reaktion is fully prepared.
Our team is closely monitoring developments around iOS 26 and will make any necessary adjustments to our marketing conversion API integrations to help ensure your tracking remains as accurate and reliable as possible.
You can continue using Reaktion as normal.
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