How to Map Ad Accounts to Webshops for Market-Level Reporting in Reaktion

You can connect multiple e-commerce stores and multiple ad accounts into a single Reaktion account.

Here is a short video explaining the various methods of mapping:

When you have a Shopify store with Shopify Markets set up, the markets that have a unique domain or URL structure will be visible in Reaktion as separate stores, for convenient market-level reporting on all metrics.

In those cases, it's important to correctly map the shops to their corresponding ad accounts, and in cases where one ad account is shared between multiple shops, you can map the ad accounts to webshops based on campaign or ad set keywords. 

If you want to map an entire ad account to a single shop:

    Go to My data sources: https://advertiser.reaktion.com/data-sources/overview

    Click Manage next to your Google Ads or Meta Ads data source:

Please make sure all the ad accounts that you're using for your stores are turned on, and click Map Account to Webshop(s)

Select Map the entire marketing account and then select the correct webshop that should be linked to that ad account from the dropdown.

Click Save and Close

If you want to map one ad account to multiple shops:

From the dropdown, you can select:

• Map based on campaign keyword mapping 
• Map based on ad set keyword mapping

Choose the option that is the most convenient for you

Select your Primary webshop and set up campaign keywords for all the other shops, then click Save.

All the campaigns that contain relevant keywords will be mapped to the correct shop.

All the remaining campaigns will be mapped to the Primary webshop by default.

Please remember to use the same keywords when creating campaigns in your marketing platforms.

IMPORTANT: Consider Turning ‘Primary Webshop’ On or Off

Enabled: Any Campaigns or Ad Sets that don’t have the matched keywords will automatically be assigned to the selected Primary Webshop.

Disabled: Any Campaigns or Ad Sets that don’t have the matched keywords will automatically be discarded.

IMPORTANT: Write keyword(s) to map the Campaigns or Ad Sets

Note: When mapping keywords, the keyword should be surrounded by spaces or placed at the beginning or end of the campaign/ad set name.

Examples:

If the keyword is "DK", the following are acceptable:

"... | DK | ..."

"... * DK * ..."

"... - DK - ..."

In other cases, you may need to use [DK] or *DK* or -DK-:

"... [DK] ..."

"... *DK* ..."

"... -DK- ..."

Please note that Keywords are case-sensitive.

Set up server-side destinations

We also need to make sure that all of your shops are sending 1st-party data into the correct ad accounts. To do so, please go to My tracking page https://advertiser.reaktion.com/tracking/my-tracking

From there, please select each of your connected stores and check to which ad account it's sending data.

If one of the ad accounts is not relevant for any selected store, it should be deleted.

On the other hand, if one of your stores is not sending data to the ad account that is sending traffic to that store, then you should click Add server-side Destination

Please ensure that you're linking the correct ad account to the store, and in case of Meta Ads, also the correct Pixel. 

This completes the entire ad account mapping setup.