Proper Server-Side Destination Setup for sending tracking data to Ad Accounts

Modified on Wed, 22 Oct at 3:49 PM

If you have multiple e-commerce stores and multiple ad accounts, you need to ensure that every store is exporting order data to the correct ad accounts.

To complete this essential Reaktion setup step, please go to the My Tracking page and select a store from the dropdown menu:




If under Serverside tracking destinations there are ad accounts that are not sending traffic to that store, please select those ad accounts and delete them. Make sure none of the stores are sending order data to an ad account that is dedicated to another store.

Simply click Delete next to a redundant ad account or use the checkbox to select several accounts and click Delete all selected




If an ad account should receive order data from a selected store but it is not currently listed as a serverside tracking destination, please use the blue button to Add serverside destination


⚠️ This step has to be repeated for every store connected to Reaktion ⚠️





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