How to set up TikTok Conversion tracking / Events API

It's very easy to set up conversion tracking / events API for TikTok in Reaktion.


1. Generate TikTok "Access Token"

1. Navigate to Assets -> Web Events ->  Open pixel -> Click Settings ->




Click the button "Generate Access Token"



Insert "Access Token" in Reaktion:

Open Reaktion TikTok tracking settings and insert the token here:

2. Find your TikTok Pixel ID:

From the Web Events manager you an create a new pixel or manage an existing pixel.

Select "TikTok pixel" and click "Next"

Click "Cancel" 

You will be redirected to a page where you can see your TikTok Pixel ID.

Copy the pixel ID


Insert the pixel ID in Reaktion:

Remember to click "Save":