Google Ads tracking: Turn on enhanced conversions (Account level)

Created by Mikkel Rosener, Modified on Wed, 2 Oct at 5:24 AM by Marcin at Reaktion


For optimal Reaktion tracking performance, please ensure that Google Ads Enhanced conversions are enabled (not the same as Enhanced conversions for leads):


1. Log into the Google ads account connected to Reaktion.


Follow this link:

https://ads.google.com/aw/conversions/customersettings


2. Click the Enhanced Conversions section.


3. Check the box Turn on enhanced conversions and select Google Ads API in the dropdown. 

Then click "Save" and you are done!




4. If you don't see Enhanced conversions in the global account settings above, then you will be able to find it in the settings of each individual conversion event . You can navigate to https://ads.google.com/aw/conversions and click on one of our custom conversion events, for example "ReaktionRevenue" or "ReaktionProfit". There you will be able to see the enhanced conversions setting and it should also be turned on and Managed through API.

Please note that not all Reaktion conversion event have that setting available, but it's necessary to set it up correctly for all that do. 





5. The other conversion settings should set up like this:




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