Facebook Ads: How to optimize campaigns for Reaktion's serverside tracking (Meta Ads)

This guide shows you how to launch campaigns or ad sets with conversion event ReaktionRevenue or ReaktionProfit as an optimization objective for your Meta / Facebook Ads campaigns.

Please make sure you have no pending tasks and Reaktion has been integrated for a minimum of 10 days and has tracked more than 100 conversions: https://advertiser.reaktion.com/tracking/facebook-tracking

Step 1

Step 2

Select "Sales"

Step 3

On Ad set level, go to "Conversion event":

Here you will find our events. You can select between optimizing for profit or for order value (revenue).

ReaktionRevenue (conversion) = maximize order value / revenue

ReaktionProfit (conversion) = maximize profit (requires that costs are set precisely for optimal performance).

ReaktionNewCustomerRevenue (conversion) = maximize order value / revenue from new customers ONLY.

Now, continue as you normally would with setting up the campaign. 

Note: Meta doesn't allow changing the conversion objective for existing ad sets. You can either gradually switch to Reaktion tracking by using our conversion events for new campaigns, or you can pause your existing campaigns, duplicate them and restart the newly created campaigns with ReaktionRevenue or ReaktionProfit as the conversion event. 

How to analyze my Facebook tracking in Facebook Ads?

You can customize your column view and find the data our tracking events:

Search for ex. "ReaktionRevenue". Click "Total" and "Value"

As you can see in the image below, Reaktion tracks significantly more sales and thereby revenue.

Important: Always select a period in which Reaktion has been fully integrated for minimum 10 days before you compare Purchase with ReaktionRevenue.

More details about setting up custom columns to report on Reaktion tracking metrics: https://reaktion.freshdesk.com/support/solutions/articles/101000507206-report-on-reaktion-tracking-metrics-in-meta-ads-create-custom-columns-