Our events "Needs Attention" in Google Ads (explained and how to fix it)

If one or more of our Conversion events ex. "ReaktionRevenue" custom conversion events has a "Needs Attention" disclaimer then below you can find the most common reason and how to fix it. 

IMPORTANT: Those Needs Attention issues will not disapear historically. Only going forward after being resolved.

So if you view a month period in Google Ads, where it was not resolved in the first 3 days on that month, then it will show as "Needs Attention" still. If you change the data in Google Ads to ex "Last 7 days" where it has been resolved in this period. The "Needs attention" issue will disappear. 

Needs attention notification:

Any issues relating to the "API-configuration" or "Mismatched enhanced conversion configuration":

Please check and make sure "API" is enabled for "Enhanced conversions". All our conversion events needs to have this setup. Please see this guide:

Link to guide: Trouble shooting: Google Ads tracking: "Turn on enhanced conversions"

Needs attention notification: 

"Turn on enhanced conversions for leads" 

The first error is because you haven't accepted "Google Ads enhanced conversions for leads" (the first error). It can easily be fixed by following this guide (just a checkmark in your Google Ads account):

Link to guide: https://reaktion.freshdesk.com/a/solutions/articles/101000476900

Needs attention notification: 

Can't adjust new conversions

If you experience our Reaktion conversion events in Google Ads "Needs Attention" and the subject of the attention is: "Conversions not found. Then you should just disregard this "issue". We use this endpoint to power our "Conversion Booster" to ensure 100% tracking coverage and rely on being informed about the "Conversions are not found" notification from Google Ads to export conversions into our conversion booster.  

Needs attention notification:

"Conversions not found"

If you experience our Reaktion conversion events in Google Ads "Needs Attention" and the subject of the attention is: "Conversions not found. Then you should just disregard this "issue". We use this endpoint to power our "Conversion Booster" to ensure 100% tracking coverage and rely on being informed about the "Conversions are not found" notification from Google Ads to export conversions into our conversion booster.  

Needs attention notification: 

"Click not found" 

We export Google Click ID that are expired / mistaken / invalid in some other way. In this case, we always repeat the conversion export. But, the error is counted anyway (even though we successfuly export the conversion after that). It's safe to ignore that error.

Needs attention notification: 

"Tag is missing user-provided data"

This error usually concerns only the Form Submissions (newsletter signups) which Reaktion does not track - so this error can be ignored.

Needs attention notification: 

"Ensure that your conversion action tag is set up correctly"

The error, "Ensure that your conversion action tag is set up correctly", can sometimes pop up simply because there have not been that many orders in the recent days, hence no recent tag pings.

Needs attention notification: 

(..) Tag and API-order-ids dosen't match. Tags on your website and API dosen't send the same order-ids

When you have multiple webshops connected in Reaktion you need to configure per each of your shops what ad accounts they should send serverside data to. This error happens because we are sending serverside data from a shop this ad account dosent run ads to. 

Please see this guide and adjust so only ad accounts that are running ads to a webshops is recieving serverside data from this webshop. 

Link to guide: Select "Ad Account(s)" a webshop is sending serverside data to