This article explains how the Refund Rate % and ROAS/POAS metrics are calculated in Reaktion and how to set these up as custom columns in Google/Meta Ads to report.
Refund Rate % - This metric refers to the percentage of orders that are either fully or partially refunded.
If you wish to report on this metric in Google/Meta Ads, you can set up a custom column and name it as 'Refund Rate'. The formula behind the metric is -
(ReaktionReturnedRevenue / ReaktionRevenue)
ROAS after Refunds - This metric refers to the Return on Ad Spend (ROAS) metric calculated after accounting for refunds.
To set up a custom column for this metric, name the custom column as 'ROAS after Refunds' and the formula behind the metric is -
("ReaktionRevenue" -"ReaktionReturnedRevenue") / "Amount spent"
POAS After Refunds - This metric refers to the Profit on Ad Spend (POAS) metric calculated after accounting for refunds.
To set up a custom column for this metric, name the custom column as 'POAS after Refunds' and the formula behind the metric is -
("ReaktionProfit" -"ReaktionReturnedProfit") / "Amount spent"
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article