Refund Rate % and ROAS/POAS after refunds

Created by Sudhir Reaktion, Modified on Mon, 4 Nov at 8:29 AM by Sudhir Reaktion

This article explains how the Refund Rate % and ROAS/POAS metrics are calculated in Reaktion and how to set these up as custom columns in Google/Meta Ads to report. 


Refund Rate % - This metric refers to the percentage of orders that are either fully or partially refunded. 


If you wish to report on this metric in Google/Meta Ads, you can set up a custom column and name it as 'Refund Rate'. The formula behind the metric is -


(ReaktionReturnedRevenue / ReaktionRevenue)


ROAS after Refunds - This metric refers to the Return on Ad Spend (ROAS) metric calculated after accounting for refunds. 


To set up a custom column for this metric, name the custom column as 'ROAS after Refunds' and the formula behind the metric is -


("ReaktionRevenue" -"ReaktionReturnedRevenue") / "Amount spent" 


POAS After Refunds This metric refers to the Profit on Ad Spend (POAS) metric calculated after accounting for refunds. 


To set up a custom column for this metric, name the custom column as 'POAS after Refunds' and the formula behind the metric is -


("ReaktionProfit" -"ReaktionReturnedProfit") / "Amount spent" 







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