How to upload a primary XML feed into Google Merchant Center

✅ Step 1: Log in to Google Merchant Center

Go to Google Merchant Center and log in.

✅ Step 2: Add a New Feed

1. Go to: Products > Feeds.

2. Click the blue “+” button to add a new feed.

3. Select:

   • Target countries

   • Language

   • Destination(s) (e.g., Shopping ads)

✅ Step 3: Set Feed Name and Type

• Primary feed

• Enter a Feed name (e.g., Store XML Feed)

• Input method: Choose:

  • Scheduled fetch 

✅ Step 4: Set Fetch Details (for Scheduled Fetch)

If you chose Scheduled fetch:

• Enter a file name (must match the filename you use)

• Provide the URL of your XML feed (example, https://reaktion-production-public.s3.eu-north-1.amazonaws.com/product_feeds/google/kjdauNs.xml)

  • Your feed can be found in Reaktion here: https://advertiser.reaktion.com/product-feed. 

• Set fetch frequency (e.g., daily)

✅ Step 5: Fetch the Feed

• Wait for Google to fetch it or click Fetch Now to do it immediately.

✅ Step 6: Review and Fix Errors

• After upload, go to Products > Diagnostics to check for any errors etc. 

Done!