Report on a second conversion event in Reaktion (ex. Lead signup)

With Reaktion you can report on a second conversion event that matters for your business (aside from reporting on "purchase" event). This could be lead signups on your newsletter as an example.   

This means you can map the pixel(s) that represents a successfully generated lead on each marketing platforms. This way you can see the number of lead generated, cost per lead etc. across channels, campaigns and ads. Directly in Reaktion.

You just need to build a "Custom report" to report on this second conversion event. But more on that. 

First take these steps:

1. Click on "Data Sources" on the leftside menu. 

2. Click on "My Data Sources"

3. Click on "Manage" button next to the marketing channel where you want to report on a second conversion event (ex. Lead signups)

4. Click on "Pixel mapping"

5. Click on the dropdown "Select conversion type" and select "Custom conversion event"

5. Now select the pixel or pixels that represents a successfully generated lead.

6. Scroll down and click "Save"

Done. You can now see you lead report under reports or in the dashboard. 

Now, build a Custom Report with your saved conversion event (ex. Lead signups):

When building your custom report in Reaktion just select the marketing metrics containing "custom conversion"