Trouble shoot: Meta Ads reporting is showing 0 values

Created by Mikkel Rosener, Modified on Mon, 7 Oct at 9:49 AM by Marcin at Reaktion


When building our custom columns in Meta Ads for our tracking based on this guide below you can in rare cases experience more than one ex. "ReaktionRevenue (conversion)" event. 


With more than ex. one present "ReaktionRevenue (conversion)" event in your Meta Ads, then only one event will have value in, and the others will be 0). This means that selecting the wrong conversion event will cause 0 values in Meta ads custom column reporting


If this is the case, then this guide is for you:


Link to our guide on building custom Meta Ads columns: Report on Reaktion tracking metrics in Meta Ads (create custom columns)



How to start reporting values. Two solutions, depending on your case:



1. If you have one or more ex. "ReaktionRevenue (conversion)" events and one event just named "ReaktionRevenue" (without "(conversion) at the end of the name, then choose this one.)


Illustrated by the screenshot below:




2. If you have multiple ex. "ReaktionRevenue (conversion)" events and no event just named "ReaktionRevenue" (without "(conversion) at the end of the name.)


Then select all "ReaktionRevenue (conversion)" events, add them as columns, and then remove the columns that contain no data.

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