In Safari 16.4+, server-side cookies now have a maximum duration of 7 days. This means an impact on tracking and determining the customer journey leading up to a purchase.
But dont worry! Reaktion has implemented an automated "Cookie keeper" solution that will prolong this cookie lifetime from 7 days.
Should I do anything to activate Cookie Keeper?
No. We automatically enable Cookie Keeper.
How our Cookie keeper works:
1. The Cookie Keeper uses a "master cookie" to remember each user's unique ID. This master cookie fits with all ITP regulations and is kept on your website as a first-party cookie.
2. The master cookie is verified when a user visits your website to identify the user's unique ID.
3. If any marketing cookies (for example, Google Analytics, Google Ads, TikTok, Facebook, or Stape) are missing or destroyed, the Cookie Keeper will restore these cookies using the master cookie's information.
4. Even if the original cookies were erased, this restoration method guarantees that your marketing cookies continue to work and enable accurate tracking of user behavior on your website.
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