Insert "Facebook Conversion API key" into Reaktion

Created by Mikkel Rosener, Modified on Tue, 20 Feb 2024 at 03:22 PM by Marcin at Reaktion


You need to generate an “API access token” per Facebook Ads Business account that is identified.

(no tech skills required)


Go to this page in Reaktion (Setup -> Facebook CAPI): https://advertiser.reaktion.com/setup/facebook-capi



1. Click “Go to Facebook Ads” for each Facebook Ads business account listed:




2. In Events Manager, go to Data Sources and select your pixel.


3. Go to Settings and scroll down to “Conversion API” section and "Set up manually"



4. Click the blue hyperlink “Generate Access Token”:





5. Copy the API token: 




6. Paste the token in the API field below and click save (once done for all businesses)


7. Click "Save API access token" button. 


8. All done! 

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