Facebook Ads: What is Reaktion Serverside Tracking? (ReaktionRevenue)

Created by Jonas Krøis Krøis Damsted, Modified on Fri, 13 Oct, 2023 at 9:59 AM by Jonas Krøis Krøis Damsted


Click here for a complete guide on how to optimize your campaigns based on Reaktion's tracking events;


https://reaktion.freshdesk.com/support/solutions/articles/101000501702-facebook-ads-how-to-optimize-campaigns-for-reaktion-s-serverside-tracking-meta-ads-


Link: https://business.facebook.com/events_manager2/overview (remember to select the correct account)


ReaktionRevenue is our version of Purchase. It represents the value of the orders tracked.


ReaktionProfit represents of the profit of the tracked orders



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