Google Ads: What is the Reaktion Conversion Booster?

Created by Jonas Krøis Krøis Damsted, Modified on Mon, 16 Oct 2023 at 07:45 AM by Jonas Krøis Krøis Damsted

Recommended: Please see our full guide on how to optimize your Google Ads campaigns based on Reaktion's serverside tracking.

Over the recent years, Google Ads has undergone significant transformations. Smart bidding and the introduction of the Performance Max campaign structure are now the norm.

Tracking has grown increasingly challenging due to factors like iOS updates, ITP, Webkit, ad blockers, and mobile payment systems for ecommerce, such as Swish and MobilePay.

Our Conversion Booster seamlessly integrates the strengths of both client-side (browser-based) and server-side tracking.

Consider this scenario:
A user fills out the shipping details for their order and proceeds to payment. They opt for MobilePay or PayPal. In some instances, this choice might prevent the user from being redirected to the "Thank you for your order" page.

If you didn't have Reaktion's tracking setup, this order might not have been tracked in Google Ads as the user didn't get redirected and thereby couldn't be tracked by your normal pixel.

Thanks to our combination (and deduplication) of browser-based and server-side tracking, you get a state-of-the-art tracking setup, which ensures you optimal performance for your Google Ads campaigns.

We use "Conversion Booster" conversion actions in order to supplement our standard conversion actions in case we are confident that a web conversion was not exported 24 hours after ecommerce order was placed. "Conversion Booster" is supported for the following conversion types:

- ReaktionProfit

- ReaktionRevenue

- ReaktionNewCustomerRevenue

For each conversion type, we create a pair of conversion actions: - standard conversion action with "Website" source, - booster conversion action with "Website (Import from clicks)" source. In order to get a full picture for certain conversion type, both conversion actions should be added together using a custom formula in Google Ads panel. Reaktion panel takes care of it automatically.

We use "Conversion Booster" conversion action (UPLOAD_CLICKS Google Ads type) in order to supplement our standard (WEBPAGE Google Ads type) conversion actions in case we are confident that the web conversion was not exported 24 hours after ecommerce order was placed.

ReaktionProfit 
ReaktionRevenue 
ReaktionNewCustomerRevenue

In order to get the full picture for each conversion type, the WEBPAGE conversion should be added to the UPLOAD_CLICKS conversion.

Recommended: Please see our full guide on how to optimize your Google Ads campaigns based on Reaktion's serverside tracking.