Easily connect Meta Ads / Facebook Ads in Reaktion.

Created by Mikkel Rosener, Modified on Fri, 15 Nov at 11:53 AM by Marcin at Reaktion

Its very easy to connect Meta Ads and automatically setup server-side tracking. It doesn't affect anything in your existing setup (neither tracking nor marketing campaigns - so it's 100% safe to do). 


1. Start by click on "Data Sources" and "Add new data source" in the left side navigation sidebar. 



2. Click "Connect" on Meta Ads



3. Login to your Meta Ads / Facebook Ads Account (we support Meta MCC Ads accounts as well)


NOTE:  Meta Ads normally uses personal Facebook Accounts. This is standard, so just login and give us access to your Ad account. 


4. Go through the Meta authentication flow


5. If you have an MCC account with access to multiple Meta Ads accounts, then you enable / toggle on specific ad accounts. 


NOTE: All ad accounts in your MCC account that isn't enabled will not be visible to other users. 



It is crucial that the User creating the data source in Reaktion has admin permissions to the ad account and is listed in:

  • Business Settings Accounts Ad accounts People tab
  • Business Settings Data sources Datasets → People tab for the pixel used in that ad account


The ad account needs to be listed in:

  • Business Settings Data sources Datasets Connected Assets tab for the pixel used in that ad account






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